Internet Expansion 101: Pool.com Launches “New gTLD Discovery Labs”

Ottawa, Canada (June 13, 2012) – Pool.com continues to share its industry expertise and skill with the world, specifically when it comes to the expansion of the Internet. After ICANN internationally unveiled the applied-for domain names under their new generic Top Level Domain (gTLD) program in London, England today, Pool.com announced its creation of a specialized search and filter tool to help make sense of the wealth of data. The company is proud to introduce the Pool.com “New gTLD Discovery Labs”.

"This is an extremely powerful tool," said Richard Schreier, CEO of Pool.com. "You often don't know what will be revealed until you play with a tool like this. Whatever interesting information you come across, users will have the ability to promote their findings by book marking their URL and sharing it."

Discovery Labs is a tool to help the world understand who the applicants are and what the expansion of the Internet means to them. Users will be able to organize data cohesively and comprehensibly providing the ability to gain clearer insight. It's an invaluable tool for applicants, the media and those with a general interest in the process of the Internet's expansion.

For Applicants

Applicants will be able to easily see key information, made public by ICANN, that is most important to their efforts. This includes who else is applying for the same string, what other applications are close enough for contention and who is behind them.

For Media

For those trying to make sense of what all the newly released information means and what the bigger story is, media will be able to look at things like:

• Top 10 countries by number of applications
• Top 5 companies by number of applications
• Most sought after languages
• Top IDN’s
• Top Brands
• Applicant contact information for interview requests

With cross-indexes of almost every publicly available piece of new gTLD information, using Discovery Labs means unparalleled knowledge and a better understanding of the process. Users can operate the tool with the confidence of knowing it has originated from the source, ICANN’s officially released information.

"All details of the applications are here and we will be keeping it up-to-date with batching, objections and status changes, such as withdrawals," said Schreier.

Visit www.pool.com/labs to explore the evolving gTLD landscape with Pool.com’s Discovery Labs.

About Pool.com

Pool.com pioneered the use of auctions to help set market value for Internet domain names, making it a leading company in both primary domain name acquisition and secondary market sales. The company offers a complete suite of related services for individuals and corporate domain name holders and it supports the registrars and registries that comprise the Internet's infrastructure. Most recently, the company has been providing services for new gTLDs including their well-known Digital Archery Engine and the New gTLD Discovery Labs. Headquartered in Ottawa, Ontario, Canada, Pool.com is a member of the Momentous family of online enterprises, providing customers with high-quality, high-value online services.

To receive high-resolution info graphics from Pool.com’s Discovery Labs or for interviews, contact:
Suzy Kendrick
Corporate Communications Manager
Pool.com
suzy@pool.com
(613) 768-5107